TV vs. Meta Ads: What Local Home Service Companies in Phoenix Need to Know
In 2025, marketing your home service business in Phoenix isn’t about choosing TV or social media. It’s about understanding how each platform plays its role - and knowing which one gets you closer to the customer that matters most.
Yes, Meta (Facebook/Instagram) ads are popular. They’re reaching a wide audience, fast to test with a cheap barrier to entry, and nearly anyone can run them. But that’s also the problem. Everyone is running them.
If you're a roofing company, pest control provider, flooring expert, landscaper, or contractor in the Phoenix metro area, you’re competing with hundreds of others throwing the same boosted posts and sponsored ads into the same overcrowded feed.
So where do you go to stand out?
The Underrated Power of Local TV in Phoenix
Let’s talk about a few names you may know:
FOX10 (KSAZ)
ABC15 (KNXV)
AZ Family: 3TV (KTVK) & CBS5 (KPHO)
NBC12 (KPNX)
CW7 (KASW)
Each of these stations delivers strong, loyal local audiences in Phoenix. But more importantly, they each reach different types of viewers - from upscale retirees in North Scottsdale to family-heavy households in Mesa or Surprise.
While Meta is blasting your ad into a chaotic mix of memes, pet videos, and political hot takes, TV is cutting through with purposeful programming - especially live, local news. News that people still watch in real time, which means your ad doesn’t get skipped. (Who would record a news program and go back to watch it later? - NOBODY!)
Here's What Makes TV Different (and More Influential)
1. Scarcity Creates Authority
Anyone can buy a Meta ad. Not everyone knows how to place TV ads that actually air at the right time, to the right people, on the right station. Just being on TV gives your brand perceived legitimacy. You feel bigger. More trusted. More established.
2. Social Ads Are Saturated
Meta CPMs are rising, audiences are burned out while doom scrolling, and lead quality is dropping. You might get 100 clicks - but how many are from your actual customer?
On TV, you’re getting high-value reach. That’s Phoenix homeowners, often 45+, with expendable income and real household needs. You’re not fishing in the same pond as every new drop-shipper running a flash sale.
3. People Remember TV Ads
Social ads get forgotten as fast as they’re seen. With TV, especially local news or lifestyle shows, people remember your brand. There’s nostalgia in commercials. People are typically watching on a larger screen which makes it more impactful… And more importantly - there’s repetition. It builds brand recall that compounds over time.
Not All Stations Are Equal. That’s Where We Come In.
Buying TV in Phoenix isn’t just about calling up a rep and taking what’s offered. Each station serves a different audience, and different dayparts (morning news, evening news, primetime, sports) perform differently based on your customer type and service. Every station claims to be #1 - so you need to do your research to know which station(s) make the most sense for your business.
At Maverickson Media, we’ve sold advertising at these stations. We know the rate fluctuations, the negotiation tactics, and what placements will actually deliver the right ROI for your business.
And yes, we can still run your Meta ads. But we do it with TV in mind—building a full-funnel strategy that makes each impression count.
In Summary:
Meta is great for quick hits. TV is great for long-term brand building. Think sprint marketing versus marathon marketing.
Meta has a low barrier to entry. TV feels premium—and customers notice.
Meta is flooded. TV still has room for smart local brands to shine.
